Siegel understands
that Franchisees may become complacent and question their decision
to go on with the process.
Our system will systematically reinforce their decision with
marketing material that helps them realize that Franchising,
and owning your own business is a smart decision. With
this information coming from us, the funding source, it will
not seem “sales” oriented, but more educational in
nature.
This correspondence will be in three forms:
- Electronic communications – Systematic Email messages
about franchising in general, small business impact on the
economy and success stories.
- Snail Mail – Postcards, newsletter type communications
and written correspondence supporting the themes opened in
the electronic communications.
- Telephone calls – we have added a new job category
at Siegel, “Client Financing Specialist.” This
Specialist will call all prospects and franchisees waiting
to open on a periodic basis.
- All of these services will be done with one thing in mind… to
increase the percentage of clients who ultimately open their
businesses. That way, we all win!
You all know what common sense is, now you know what “$iegel
$ense” can do!
For more specific information on how to customize “$iegel
$ense” to your specific concept, please contact
us directly. |